Experimentation Strategy
Purpose: Embed data-driven validation of product development through hypothesis based experimentation
Objective:
- Increase Experiementation Maturity of business
- Embed Experimentation in product development process
- Procure appropiate tooling and set up of function
- Min 30% of 2024 features to be rolled out via an experiment
Approach:
- 3 Phase Approach: Start > Build > Scale
- Set up centre of excellence to define tooling, guidelines process, best practice and training for experimentation
- Assigned one member per function to act as “Measurement Champion”
- Definition of measurement framework and metric repository
